Kerry LaCoste was approached by BlackRock to transform their employee eLearning content into engaging motion-graphic presentations. I worked side by side with Kerry producing supporting visuals for internal campaigns. All design work adhered strictly to BlackRock’s approved brand guidelines, color palette, and typography.
Reviewed all existing eLearning content and internal LMS materials to understand the content and structure, identifying opportunities to improve clarity and visual engagement.
Designed motion-graphic presentations and slide layouts, primarily using Microsoft PowerPoint, producing multiple options for each slide. Worked strictly within BlackRock’s approved brand guidelines, ensuring readability and visual consistency. Iteratively refined animations and timing based on feedback from Kerry LaCoste and stakeholders. Deliverables were prepared for seamless voiceover integration.
Produced supporting visual assets for internal campaigns, including graphics, videos, and animations, all adhering to BlackRock’s corporate brand standards.
Successfully transformed BlackRock’s static eLearning decks into polished, motion-graphic presentations that enhanced engagement and clarity. Produced internal campaign visuals that were consistent with corporate branding. Demonstrated ability to work efficiently and iteratively within strict style guidelines to deliver professional, client-ready results.
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Ann Arbor, MI
chelsea@chickcentral.com
734.478.2681