Lacoste Design Co

BlackRock Academies

Internal Education Platform

Kerry LaCoste was approached by BlackRock to transform their employee eLearning content into engaging motion-graphic presentations. I worked side by side with Kerry producing supporting visuals for internal campaigns. All design work adhered strictly to BlackRock’s approved brand guidelines, color palette, and typography.


My Role & Contributions
  • Motion-graphic design and animation for internal training decks
  • Slide layout and digital iteration (multiple options for title slides)
  • Graphic illustration and iconography aligned with BlackRock Academies branding
  • Video editing and timing to integrate with voiceover content
  • Design and production of supporting visuals for internal campaigns (e.g., BlackRock Academies Week)
  • Collaborated with Kerry LaCoste and stakeholders through review rounds to ensure polished, brand-consistent outputs

Process


1. Discovery & Audit

Reviewed all existing eLearning content and internal LMS materials to understand the content and structure, identifying opportunities to improve clarity and visual engagement.


2. Motion-Graphic Presentation Production

Designed motion-graphic presentations and slide layouts, primarily using Microsoft PowerPoint, producing multiple options for each slide. Worked strictly within BlackRock’s approved brand guidelines, ensuring readability and visual consistency. Iteratively refined animations and timing based on feedback from Kerry LaCoste and stakeholders. Deliverables were prepared for seamless voiceover integration.


3. Engagement Marketing Support

Produced supporting visual assets for internal campaigns, including graphics, videos, and animations, all adhering to BlackRock’s corporate brand standards.

Scope of Work

  • Motion-Graphic Presentation Design
  • Slide Layout & Iterative Design
  • Graphic Illustration & Iconography
  • Video Editing & Animation
  • Supporting Visual Assets for Internal Campaigns

Outcome

Successfully transformed BlackRock’s static eLearning decks into polished, motion-graphic presentations that enhanced engagement and clarity. Produced internal campaign visuals that were consistent with corporate branding. Demonstrated ability to work efficiently and iteratively within strict style guidelines to deliver professional, client-ready results.

Say Hello

I'd love to chat with you. Let's create something great together. Leave a message or give me a call :)

Location

Ann Arbor, MI

Email me

chelsea@chickcentral.com

Call me

734.478.2681